Every one starts the same way: fix the measurement, agree the objective, then optimise towards it.
Over the last two months, an ecommerce brand brought in 40% more revenue than the same period last year, with conversion rate up almost 80% and ROI holding steady. On Meta, a creative breakthrough finally connected with the audience. On Google, I segmented the products, restructured the campaigns, acted on early signals to capture demand, and improved feed quality for maximum presence across Shopping and Performance Max.
Budget reallocation, audience segmentation, creative testing and closer alignment between ads and landing pages. For one dental client, we doubled spend, bookings grew with it, and the practice won a bigger share of its market.
I introduced tests of hooks, formats, messages and calls to action, then used the findings to brief stronger creative iterations, so every new round of creative started from evidence rather than guesswork.
A Merchant API integration puts live and sale prices straight into the ad copy for an ecommerce brand. Ads always show the current offer, and it saves 2–3 hours of manual updates every week.
A role, a collaboration, or a conversation about paid media and AI.